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On-Site SEO and Link Building
by: Peter Faber
A discussion between 2 SEOīs, Mr. Ethical and Mr. Links, about link building.

Mr. Ethical: There is no need for link building if you know how to optimize a website properly. Itís all on-site work and some basic submissions to some directories.

Mr. Links: Yeah thatís what it starts with, but you have to admit that once youíre done with on-site optimization and the results are not there yet, you need to do link building in order to increase the rankings.

Mr. Ethical: Nothing of the sort, Mr. Links. Links will come by them selves if you have enough content that will attract links naturally.

Mr. Links: So how are these people going to find your website if links are what you need to be found in the first place? Those couple of basic submissions wonít give you high enough rankings, if at all, to be found by people that want to link to your content. Itís a chicken and the egg problem.

Mr. Ethical: Most websites already have a bunch of back links so thatís not really an issue. All you have to do is optimize the site and eventually enough people will find the site to get even higher rankings.

Mr. Links: But what about a site that is in a very competitive market and most top sites have many back links already? Wouldnít you want to get some more links?

Mr. Ethical: Link schemes are unethical.

Mr. Links: Unethical link schemes are unethical.

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Mr. Ethical: Natural links are ethical.

Mr. Links: And links obtained through other types of ethical marketing?

Mr. Ethical: Other types of ethical marketing?

Mr. Links: Yes, advertising for example. Isnít advertising a very natural business?

Mr. Ethical: Bought links are unethical because links need to be relevant.

Mr. Links: What about relevant bought links?

Mr. Ethical: Natural links donít cost anything.

Mr. Links: And how much time does it take for links to naturally occur?

Mr. Ethical: Doesnít matter. You have to do everything ethically. And obviously you donít know how to optimize a website because you think you need links to get high rankings.

Mr. Links: But you do too. You just said that most sites already have a bunch of back links. In fact, you said that natural links will help you get higher rankings. So you actually agree that for high rankings you do need links.

Mr. Ethical: Everything needs to be done ethical.

Mr. Links: Does that include selecting clients that are in not the most competitive markets?

Mr. Links: Never mind answering that.

About the author:

Peter Faber is an internet marketing consultant working for http://www.textlinkbrokers.comHe also maintains his own SEO blog at http://www.seo-works.com


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